Market Analysis

Through July 1994 consumers spent $191.0 million dollars on home pregnancy tests. This has increased from last years figure of $180.6 million. EPT Test was the second most purchased (by dollar volume) of all home diagnostic kit items. The following chart shows how each test ranked among all home diagnostic kits:

Kit Rank

EPT (single pack) 2

Fact Plus 4

Clear Blue Easy 5

EPT (dual pack) 8

First Response 10

Answer Quick & Easy 17

Fact Plus (2 pk) 18

Advance 19

Clear Blue Easy (2 pk) 22

Answer Plus 23

Together, they represented 23.74% of the item catagory share of ther top 25 kits.

Source : Pharmacy Times October 1994.

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